SINA

New Regional Retirement Professional Association in Santa Barbara

Who We Are?

The Senior Industry Network Association (SINA) is a local, professional association dedicated to strengthening collaboration among businesses and service providers who support seniors and their families.

SINA was founded to address a common challenge in the senior services space: fragmentation. When professionals operate in silos, families are left to navigate complex decisions without clear coordination. SINA exists to change that—by fostering trusted relationships, shared knowledge, and ethical collaboration across industries.

Founded by Melissa Tierney, REALTOR® and Certified Real Estate Planner™, SINA brings together professionals who believe better communication and partnership lead to better outcomes for seniors.

Our Purpose

SINA serves as a collaborative hub for professionals across the senior ecosystem, including (but not limited to):

  • Senior living and care providers

  • Fiduciaries and trustees

  • Attorneys and estate planning professionals

  • Financial advisors and CPAs

  • Healthcare and wellness providers

  • Real estate planners and housing specialists

  • Move managers and senior service professionals

The association exists to:

  • Strengthen professional relationships built on trust, not transactions

  • Encourage ethical, client-first decision-making

  • Provide education that reflects real-world senior and family challenges

  • Support sustainable, values-aligned business growth

  • Improve coordination and outcomes for seniors navigating complex transitions

Melissa Tierney has launched the Santa Barbara Senior Industry Network Association (SINA).

Cheryl Ebner, Neighbor

Posted Mon, Feb 16, 2026 at 9:53 am PT

About the Founder

Melissa Tierney, REALTOR® | KW Real Estate Planner™, is a Santa Barbara–based real estate planner and founder of Tierney & Co. Real Estate & Downsizing Concierge. Her work focuses on helping seniors, families, trustees, and fiduciaries navigate housing, financial, and life transitions with clarity and coordination.

Through years of collaboration with senior living communities, healthcare providers, attorneys, financial professionals, and service specialists, Melissa recognized the need for a more connected, professional network—one rooted in shared values rather than transactional networking. SINA was created to meet that need.

Guiding Principles

Members of SINA share a commitment to:

  • Client-first service and ethical standards

  • Professional respect and collaboration

  • Transparency and integrity in business practices

  • Ongoing education and shared learning

  • Dignity, compassion, and clarity for seniors and families

Who SINA Is For

SINA is for professionals who:

  • Serve seniors and aging families

  • Value collaboration over competition

  • Believe education improves outcomes

  • Operate with integrity and professionalism

  • Want to build long-term, trusted partnerships

Our Vision

A well-connected senior services community where professionals work together seamlessly, so seniors and their families experience clarity, confidence, and support at every stage of aging.

SINA in the press

New Regional Retirement Professional Association in Santa Barbara

SANTA BARBARA, Calif. – Melissa Tierney, REALTOR®, Certified KW Real Estate Planner™, & Senior Transition Specialist, has launched the Santa Barbara Senior Industry Network Association (SINA) to strengthen collaboration among professionals serving older adults throughout the region.

Tierney founded SINA to ensure seniors and their families receive coordinated, trustworthy guidance during major life transitions. As a senior-focused REALTOR®, she helps older adults downsize, sell long-held family homes, navigate trust and probate real estate, and transition into housing that aligns with their lifestyle and long-term financial goals.

In addition to her real estate practice, Tierney hosts monthly Lunch & Learn seminars designed to support seniors and adult children with aging parents. These educational events provide clear, structured information on local senior living options, real estate strategies, estate considerations, and transition planning—empowering families to make measured decisions before circumstances force them.

SINA brings together senior living leaders, financial advisors, and estate planning professionals to work in partnership, creating a more seamless experience for the families they serve.

The founding Board of Directors includes: Holly Walling, Director of Sales and Marketing at Wood Glen Senior Living; Bob Glock, Executive Director of Villa Santa Barbara; and Sam Sosa, J.D., Senior Vice President, Wealth Advisor, and Retirement Planning Specialist at SteelPeak.